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Empirical evaluation
Claire Hoolohan, University of Manchester, has conducted an empirical evaluation of Sustainable Travel Leave (formerly known as ‘Climate Perks’).
From the authors’ conclusion:
“Climate Perks is personally transformative for travellers ... The experiences gained while travelling by land help to ... undermine the dominant idea that the vacation experience is best achieved by speeding the transition from the origin to the destination."
"Climate Perks demonstrates the value of positive action to enable sustainable consumption. The findings show how Climate Perks contributes to catalysing and mainstreaming low-carbon travel by enabling people that would not otherwise travel by land to do so."